Brand Endorser Report by Hansa Research has thrown up insights highlighting Smriti Mandhana and Mithali Raj as the current most likeable and popular female sports personalities in the nation, trailing ahead of some very noteworthy and renowned sports personalities.
They have excelled on a variety of metrics against some of their male counterparts on bold, fit/energetic/has stamina, and overall personality parameters, establishing a powerful identity and performance standard that surpasses some of the popular and young male players such as Ishan Kishan, Rishabh Pant and Prithvi Shaw.
In the last couple of years, Smriti Mandhana has emerged as the leading player in Indian cricket. As a stylish left-hander, she is seen as one of the fittest players in the current Indian women’s team, and a famous face in women’s cricket, which has added significant market value to her brand. She has endorsed several major brands, such as Nike, Guvi, Hero Motocorp, Hyundai, Boost, Spektacom, and Manyavar.