Sports brand Puma India has on-boarded Indian women’s cricket team captain Harmanpreet Kaur as its new brand ambassador, part of its commitment towards the women’s business, especially in the sports segment in India.
She was roped in over a social experiment that uncovered the country’s overall mindset towards gender perception in sports. The brand had posted a cryptic teaser video of a player taking position at the stumps and quizzed the audience to guess its next brand ambassador. According to the 5000 responses, 80% of the consumers assumed the brand ambassador to be a male cricketer.
“The way she plays — bold and fierce cricket – she is the perfect fit for our brand which embodies the same qualities and ethos. As a brand, Puma has always stayed ahead of the times and committed to support, celebrate and empower women in sports. This association is a massive step in that direction,” said Abhishek Ganguly, managing director, PUMA India and Southeast Asia. “Harmanpreet is a sporting icon and, with this partnership, we hope to inspire younger generations and help Indian women’s c ..
With this, Kaur, joins Puma’s roster of ambassadors such as Virat Kohli, KL Rahul, Kareena Kapoor Khan, Yuvraj Singh, Sunil Chhetri, and recently Harrdy Sandhu and Anushka Sharma. Within the sports fraternity, she joined sprinter Usain Bolt, footballers Neymar Jr and Sunil Chhetri, boxer MC Mary Kom, cricketer Harleen Deol and Para-Shooter Avani Lekhara.
“Not many know that I hit my first ODI century in 2013 in a pair of Puma boots that I received as a token of support in my early years by the brand. Exactly a decade now and I have been roped in as the face of Puma,” said Kaur who has the record of the fourth fastest women’s T20I hundred in the world and is also India’s only centurion in the women’s T20I. “It’s heartening to see a brand such as Puma support the growth of Indian women’s cricket; it’s crucial for bolstering the progress. This is j ..
